ALL YOU NEED TO DO WITH YOUR BROKEN WHEELS SUITCASE

1. Data We Collect and Why We Collect It

When you interact with our website, we may collect information in two ways:

• Contact Information: If you click the contact button to email us about our services, we will receive your email address, name (if provided), and any photos of your broken suitcase wheels that you choose to send. We use this data strictly to analyze your wheels, provide a free consultation, and communicate order invoices or costs with you. We do not use your email for unrelated marketing or newsletter spam.
• Automated Data: We use cookies to look at how people use our site so we can make it better.

2. Cookies and Tracking Technologies

Our website uses cookies to improve your browsing experience and analyze website traffic. We fully support Google Consent Mode V2. This means that analytics or marketing cookies will not be stored or read unless you give us your explicit consent.

We use the following cookies on our website:

• _gcl_au: Used by Google Analytics / Google Ads / Google Tag Manager to experiment with and store advertisement efficiency data.
• wpconsent_preferences: Used by the WP Consent API to remember your chosen cookie consent preferences.
• wp_consent_functional: Records whether you agreed to functional cookies.
• wp_consent_preferences: Records whether you agreed to preference cookies.
• wp_consent_statistics: Records whether you agreed to statistical and analytics cookies.
• wp_consent_statistics-anonymous: Enables anonymous tracking if you reject statistical cookies.
• wp_consent_marketing: Records whether you agreed to marketing and advertising cookies.
• _ga: Used to distinguish unique users and calculate visitor, session, and campaign data.
• _ga_ (followed by a container ID): Used to persist and track unique session states and pageview data for specific GA4 property.
• _gac_ (followed by a property ID): Contains campaign-related information like to measure conversions.
• _gid: Used to distinguish unique users on a 24-hour rolling window to calculate daily visits.
• _gat: Used to throttle the request rate to limit data collection on high-traffic websites.
• _gali: Used by the Google Enhanced Link Attribution feature to log exactly which layout link a user clicked on a page.
• __utma: Used to calculate a user’s local sessions, unique visitors, and the time of the initial, previous, and current visit.
• __utmb: Used to establish and track a user’s active session duration. It expires 30 minutes after inactivity.
• __utmc: Worked alongside the __utmb cookie to determine whether a user was in a brand new session or a continuation of an old session. It expires instantly when the browser is closed.
• __utmt: Used to throttle the web request rate to ensure backend system stability.
• __utmz: Stores the traffic source, search engine keyphrase, or ad campaign parameters that explain how the user found your website.
• __utmv: Used to store custom user-level variable data whenever a developer applies custom audience segmentation.
• __utmx: Used by Google Website Optimizer to run A/B split tests and multivariate content experiments on a webpage.

3. Third-Party Service Providers

We share specific data with the following third-party providers to keep our website running smoothly and safely:

4. How to Opt-Out of Google Analytics Tracking

If you do not want your browsing data to be collected by Google Analytics, you can opt-out using any of these methods:

1. Website Cookie Banner: You can reject “Statistics” or “Analytics” cookies in the cookie settings window when you first visit our website.
2. Browser Add-on: You can download and install the Google Analytics Opt-out Browser Add-on.
3. Browser Settings: You can clear or block cookies from our website at any time through your internet browser’s privacy settings.

5. Where Your Data is Sent

• Automated Spam Detection: Visitor comments may be checked through the automated Akismet spam detection service, which may involve sending data to servers located in the United States or other countries.
• Cloud Storage and Analytics: Anonymous website data collected via Google Analytics is sent to and stored on Google servers located globally, including in the United States.
• Communications: When you send an email with your suitcase wheel photos, your email data passes through and is stored by our secure email service host provider.

6. How We Protect Your Data

We take data security very seriously and use strict measures to protect your information from loss, misuse, or unauthorized access:

• We use secure HTTPS (SSL/TLS) encryption across the entire website to safely transmit data.
• We regularly update our website core systems, WordPress plugins, and security tools.
• We restrict data access to only necessary website administrators.

7. Data Breach Procedures

Because this website relies on major third-party platforms (such as WordPress, Google, Akismet, and WPConsent), the core security of your data largely depends on their infrastructure. In the unlikely event of a security issue:

• Platform Responsibility: The third-party providers mentioned in this policy are responsible for protecting and securing the data stored on their respective servers, in line with their own privacy policies.
• Immediate Action: If I become aware of any security vulnerability or breach on this website, the website owner will act within 72 hours to update plugins, change passwords, or apply security patches to stop the issue.
• Notification: If a breach occurs that puts your high-risk personal data at risk, the website owner will put a clear notice on the website or contact you directly if your email is available.

8. Automated Decision-Making

We do not use your personal data to make any automated decisions that could negatively impact your legal rights (such as automatically denying services or calculating credit risks). We only use data for general, anonymous trends via Google Analytics to make our website better.

9. Rights of the Website Owner Over Data

As the website owner, we hold the following management rights over the data stored on our systems, as permitted by law:

• Maintenance and Deletion: We have the right to clean up and delete expired emails, wheel photos, system logs, and unneeded user records periodically.
• Security Defense: We have the right to block, censor, or delete data (such as spam caught by Akismet or malicious files) to protect the website from cyber threats.
• Operational Control: We have the right to change our cookie setups or switch third-party tools to keep the business running smoothly.

(Note: These rights do not override your legal rights as a user to access, correct, or request the deletion of your personal data where applicable by law.)

10. Your International Privacy Rights

Because this website is accessible globally, we respect international privacy standards (including Europe’s GDPR and other global regulations). Regardless of where you live, you have the right to:

• Ask us what personal data we hold about you (such as your past emails and wheel photos).
• Ask us to fix or correct wrong information.
• Ask us to delete all your emails and data from our inbox.